Ocean Spray is an American agricultural cooperative of growers of cranberries and grapefruit headquartered in Plymouth County, Massachusetts. The co-op believed that the purchase violated its agreement with PepsiCo. Since then, the Ocean Spray cooperative has grown to more than 700 grower families all across North America. For a time, the co-op was in danger of folding, but a partial comeback in sales for 1960, as well as a government subsidy for unsold cranberries found to be free of residue, kept the business going. About us. Source: International Directory of Company Histories, Vol. The co-op joined with Nabisco in 1993 to market a cookie called Cranberry Newtons. Under no circumstances does any information posted on stockzoa.com represent a recommendation to purchase or sell a stock. In 1930, Elizabeth F. Lee â¦ On that day, the Secretary of the Department of Health, Education and Welfare announced that residue from the potentially cancer-causing weed killer aminotriazole had been found in cranberries produced in Washington and Oregon. By 1943 the co-op controlled 15 facilities for production, storage, and distribution. Preserving a strong brand image, perfecting production forecasting techniques, and promoting operational efficiency have all led the cooperative to its position as the leader producer of canned and bottled juices and juice drinks in North America. With the 1940s and the addition of Wisconsin, Oregon, and Washington growers to the cooperative, the product line expanded to include dehydrated cranberries (for U.S. troops) and cranberry-orange marmalade. Track 13F-HR Filings for Hedge Funds and Value Investors. New marketing avenues needed to be explored if the high demand for cranberries were to be revived. Ocean Spray and Warner-Lambert joined forces to debut Fruit Waves hard candy in 1994. Most importantly for its parent company, Milne tripled in size from the acquisition through the early 1990s and became a significant generator of non-patronage revenue, which was reinvested in the cooperative for future expansion. Highlights of this decade were numerous, and included the incorporation--and then formal assimilation--of Canadian growers; the first Ocean Spray television commercials; the retirements of Urann in 1955, and Makepeace (who had served as secretary-treasurer) in 1957; the introduction of frozen cranberry-orange relish and frozen cranberries; and the final renaming of the cooperative in 1959 to reflect the central importance of the Ocean Spray brand. With a legacy that began in 1930, we're transforming to a company with a deliciously diverse selection of products. By the end of the 1997 fiscal year, the Ocean Spray-PepsiCo arrangement had helped Ocean Spray achieve $225 million in sales for its single-serving products (out of total revenue of $1.44 billion, or almost 16 percent). Although the co-op's new president, George C. P. Olsson, rightly asserted that the purported danger was nonexistent, it was too late to avert the widespread fear that had arisen. Discover. Lots of recipes to make cranberries the ingredient that gives a special touch to your meals and drinks! Cranberries quickly became known as "cancer berries" and hopes for any profits from that year's holiday sales were dashed. 233 Ocean Spray reviews. The history of Ocean Spray is naturally tied to the history and lore of the cranberry, an unusual Native American wetland fruit. In January 1997, Llewellyn retired as president and CEO of the co-op and was replaced by Thomas E. Bullock after a 16-month transition period. Toll-free at 1 800 626 338. The company also improved its distribution system, expanded its marketing to food services, and capitalized on the Cape Cod tourist industry by attracting millions of visitors each year to its headquarters and museum near Plymouth Rock. To become an equal power in single-serve sales, Ocean Spray would have to spend millions building a distribution system.". The innovation captured a new segment of the juice-drinking public, children, and has since become a staple of the Ocean Spray product line. ¡Bienvenido a la página oficial de Facebook de Ocean Spray! Under no circumstances does any information posted on stockzoa.com represent a recommendation to purchase or sell a stock. Hingis' first promotion for Ocean Spray involved the 1998 debut of Ruby Red & Tango Grapefruit Juice Drink, the third member of the Ruby Red line. The result was a state-of-the-art software program called CoverStory that offered market information from universal product code (UPC) figures and trends. Edward Gelsthorpe, an executive with experience at both Colgate-Palmolive and Bristol-Myers, was brought in to develop a new, long-term marketing plan for the company. Ocean Spray Cherishes its Past and Present in Celebration of International Women's Day LAKEVILLE-MIDDLEBORO, Mass., March 7, 2019 /PRNewswire/ -- Ocean Spray values its deep-rooted legacy of powerful women in the workplace. Try this great product from Ocean Spray. The cooperative employs about 2,000 people, with sales of $1.2 billion in fiscal year 2013 and account for 70% of North American cranberry production. During the past decade, Ocean Spray has burst from obscurity to become one of the acknowledged innovators in the beverage industry. Milne's largest customer was Ocean Spray, but the subsidiary also served such major food companies as Kraft General Foods, Gerber Products, Nestlé, Sunkist, Welch's, and Baskin-Robbins. In July 1998 Ocean Spray acquired Sydney, Australia-based Processing Technologies International, a leading food technology research company and holder of the patents to the technologies used to create Craisins. Discover. In August of that same year, however, the partnership once again appeared threatened when Ocean Spray said that it might attempt to block PepsiCo's proposed $3.3 billion acquisition of juice maker Tropicana Products from the Seagram Company Ltd. This dream destination is truly magical, overlooking the shimmering ripples of its own awe inspiring man-made lake. A free inside look at company reviews and salaries posted anonymously by employees. Use in your nose only. The co-op, which renamed the acquired company Food Ingredients Technologies (Australia), planned to take the process used to create Craisins and apply it to numerous other fruits and vegetables, mainly to create ingredients for sale to other food companies. Find cranberry juices, recipes, and more information about cranberry health and our farmers. Ocean Spray Cranberries, Inc. is a marketing cooperative owned by more than 900 cranberry and citrus growers from throughout the United States and Canada. Please. Ironically, "The History of Ocean Spray Cranberries" records that a membership newsletter dated December 1957 had actually alerted growers to the dangers of aminotriazole--then an unapproved weed killer--which, if used, could "cause needless expense to your cooperative and result in the condemnation of your crop." Ocean Spray was formed in 1930 by three cranberry growers with a simple love of cranberries. However, since the addition of grapefruit growers to the cooperative in 1976, the company has displayed an increasing tendency to develop a broad fruit-oriented product line to fortify its presence in the consumer market. Ocean Spray's main competitors include Arizona Beverages, Dole Food Company, Wonderful Company, Spelmonden Estate and Aspall. The following year saw the introduction of Cranberry English Muffins, a venture with Thomas' English Muffins. It's an exciting time at ocean spray. That same year Ocean Spray achieved its ranking as the largest domestic seller of canned and bottled juice drinks. Other innovations included techniques to boost crop yields and forecast harvest results. St. James Press, 1999. This agreement offered Ocean Spray a relatively inexpensive opportunity to increase its individual serving segment, which at the time of the agreement accounted for roughly $100 million in sales, through vending machine, convenience store, and related outlets. Instagram and parent company Facebook ripped off Stories -- â¦ A minor setback occurred in 1979 when the Federal Trade Commission, as part of an investigation of all agricultural cooperatives, threatened an antitrust action against Ocean Spray. In March 1998 the co-op announced that it had signed tennis star Martina Hingis to a three-year spokesperson contract. Best place to stay in pondicherry. The Department of Agriculture had actually approved the compound in 1958 for use after harvests, but the linkage to cancer and the tests for detecting residues were not established until the following year. The personal data you provide on this form will be used to send you emails about our products and kept for no more than 2 years. ' English Muffins, a dealer, or a registered investment adviser process of all. Reformed itself environmentally, it was also in the United States and.! To respond in a timely manner Muffins, a dealer, or a investment! 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